Sometimes, when I’m trying to figure out what TO do, it helps to first think about what NOT to do. I’ve found this to be a particularly helpful strategy when I’m designing professional development or thinking about a particularly difficult problem. Setting up the antithetical somehow helps to sharpen my focus on what I’d like the solution to look like. So, when I introduced the idea of tech leadership in schools to my Master’s of Educational Technology Students in Rouen, France, I asked them to think about what NOT to do. Group 1 crafted a Top 10 List of Ways to Ensure Teachers would NEVER Integrate Technology. Group 2 crafted a Top 10 List of Tech PD Fails that would surely turn teachers off the notion of tech integration. I thought their ideas were pretty clever — and spot on!